Celebrating 20 Years
Hello fellow traders,
Here is the reprint of our first online ad that I mentioned above. Although the technology, namely fill times, has obviously improved, the same basic principles that Infinity was founded on remain the same.
21st Century Trading Today
1. Cost Although developing & maintaining an on-line order entry system is extremely costly to a brokerage firm, the client using this system can save up to 75% on standard full service rates. Why pay these high rates just so you can get a broker's advice. Especially when there are many other sources of trading advice available. Infinity, for instance, provides, free access to charts quotes. option calculation, and daily research.
2. Reward By eliminating the broker or advisor. the rewards of success are undoubtedly yours.
3. Convenience On-line trading allows you to enter orders 24 hours a day. No longer do you have to leave a message on voice mail, e-mail or send a fax to determine if your orders have been placed. You place your orders when it is convenient for you. Not when it's convenient for your broker.
4. Become Your Own Broker You now have the same advantages and disadvantages as anyone else -including your broker. You can trade markets like the E-Mini S&P or the E-Mini NASDAQ on-line and without a broker. The CME offers free real-time Internet quotes - open outcry market quotes can be delayed because after a trade is made, a reporter has to first type in the trade, then its sent to your quote machine. When you trade the E-Minis, your trade price is immediately and automatically posted. No brokers, no clerks, no middlemen. Irs like having a trading pit in your home or office.
5. Less Stress When we first started using on-line order entry years ago, we had a college intern. His job was to place our brokers' orders directly to the trading floor by phone. (As brokers, I think we take for granted that not everyone has as much experience placing orders as we have). We decided to have this intern start to use on-line order entry and his stress levels were noticeably reduced. I asked him why the change? His answer: "I know computers". He could review each ticket without a broker or phone clerk breathing down his neck and giving him a hard time. He could carefully review his orders throughout the day, and if the orders were placed correctly, he never even had to call the trading floor.
6. Fewer Errors When you trade on-line, no one is rushing you - not your broker and not a busy clerk. You can review your trade before you send it - and at your own pace. You can also review your order on your screen after you have submitted it. No need for expensive recording equipment.
7. Direct Floor Access The order can be sent in 3 ways.
8. No More Delays No more calling your broker or trading desk and waiting for them to pick up the phone, or being put on hold while the market moves against you. With on-line trading, completing a trade is just a few mouse clicks away. In most cases, we are talking only seconds.
9. Organization With on-line trading, you can review your working orders, your fills, account balances from your Pc. You can also access real time quotes, charts, and research.
10. No Aggressive Sales People Although most brokers are honest, you can end up with a fast talking salesman who pushes high commission traders, just so they can earn commissions.
11 . No Pressure According to most people, a warm computer is more desirable than a cold call. There is no pressure. You're making your own trading decisions. There will be no more irritating calls from your broker with his/her trade of the day.
12. Personal Touch Although on-line trading has advanced in recent years, no system is perfect. Ask your firm what happens when the system goes down, what is their backup plan? Is there someone you can call who is familiar with your account to guide you?